The fact that they held sounds as ridiculous as Gene Simmons of Kiss trying to trademark the 🤘 sign

"In a surprising turn of events, Marvel and DC failed to respond to court requests for more time to address the charges. This led to a default judgment in favor of SuperBabies Ltd. The court’s decision effectively deemed the term generic, stripping it of trademark protection and opening it up for public use."

Do you think that they fucked up? Or realised that the optics of winning this case were worse than the consequences of losing it and deliberately decided to throw it?

Yeah it's just its old name of "Boring Shit" now

It should be flat-out illegal to trademark generic terms like "superhero". What the fuck.

I had no idea there was a trademark on it!

I think it's a hackneyed term that's best avoided, but at the same time: how can two rival companies jointly hold a trademark? Isn't that the opposite of what a trademark is?

TIL "superhero" was trademarked

The petition is a work of art (literally: they make liberal use of DC and Marvel panels to argue that “DC and Marvel’s strategy is ripped straight from their own supervillains’ playbook”).

https://static1.squarespace.com/static/5cacd395da50d351748d72b5/t/66438f17a54db528bfb516ae/17157

And all I know
is still the beast is
feeding

I still remember very early 2000 AD comic, way back in the late 70s, trolling Marvel and DC by announcing "forget the superheroes, we've got the HyperHeroes!" A little drokk you from the Brit Comics crew!

Andy Kaufman!
https://www.youtube.com/watch?v=RgJ04ysCyyU

bwahahahahaa

I can see The Boys making a jab at this in the next season in like a dozen separate ways. This is likely why they had to refer to their "heroes" as "supes". I can't see the show runners not taking the opportunity to jab at Marvel and DC over this. Like I would honestly expect a whole episode dedicated to it, like South Park did when the FCC stopped regulating the word "shit".

Thank goodness for that. It was always a stupid ruling.

🥥 The court's decision to end trademark protection for the term, "Superhero," -- which Eye didn't even know was protected, Charlie -- raises for me the question: "Who holds the trademark for the term, 'Pornstar'"? 🥥

Marvel and DC lawyers stare broodingly at the world through their masks...

did we really need an AI graphic for this? There's plenty of artist generated content around Marvel/DC. Using AI let's your viewers know that you don't care about content. It let's them know you don't care about artists. It's let's Us know you value getting something done quickly and cheaply above getting it done right. Why would I care about the content of your article, when clearly you don't care about the content yourself.

the fact two competing companies were allowed to jointly hold the trademark for the term "superhero" for any length of time is silly.

I think this is just a formality. I never had any trouble from them on that account...

Good. This makes me very happy.

I'm sorry what? 👀